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Our Brand

Our Brand

CHUK! is our range of compostable packaging solutions. The brand aligns with our philosophy of a sense of purpose for leaving the planet better than it was found through our actions, and for our customers to have a fun and playful experience with our products.

We want our partners – food service outlets and food packaging companies, and their customers to have a memorable and guilt-free experience without the worry of creating a mess before, during or after the meal.


Serve it RIGHT.

Why "CHUK!"?? We chose "CHUK!" because the meaning of the word represents all the elements we believe and want to share with our customers, our people, our products, and our organization. Here some the various meanings of the word

  • A positive twist to the English word - to throw "safely"
  • A appetite-enticing word in Hindi – "to taste" food or beverage
  • A unit of land measurement in Hindi – signifying the value of nature
  • A popular word in a Punjabi phrase – "to lift" the quality of our environment
  • A motivational word in Marathi – "to sacrifice" for a good cause

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